How It Works

Testing approaches

Sequential precision or parallel speed.

Sequential Testing

Build from signal

Precision-driven. Higher budgets.

1
Launch 2 CP
CP1
CP2
2
Analyze performance data
3
Build remaining CP from winners
CP3
CP4
Parallel Testing

Test and concentrate

Speed-driven. Smaller budgets.

1
Launch 4 CP simultaneously
CP1
CP2
CP3
CP4
2
Identify top performers
CP1
CP2
CP3
CP4
3
Shift budget to winners
CP2
CP4

CP = Content Pieces · Video or still images · Early spend = signal

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