We run campaigns on Meta Ads (Facebook & Instagram) and Google Ads (Search & Display). Most clients choose one platform to start, then expand to both.
Our monthly fee covers campaign management, strategy, and analysis. Ad spend is billed directly by Meta or Google to your account. You control your budget and can adjust it anytime.
CP stands for Content Pieces — the video or still images used in your campaigns. Each campaign uses 2-4 CP depending on your testing approach.
Yes. All content pieces (video or still images) must be provided by you. We don't collect or produce creative assets. You can create them yourself or work with your own creative team or partners.
Sequential testing launches fewer CP initially and builds the rest based on performance data. It's ideal for higher budgets. Parallel testing launches all CP simultaneously for faster signal and works well with smaller budgets. Both approaches are data-driven and effective.
Premium includes 3 campaigns running simultaneously: cold audience, warm audience, and conversion. This funnel is delivered over 3 months and designed for maximum reach and conversion.
Yes. You can adjust your tier anytime. Changes take effect at the start of the next billing cycle.
You'll receive regular data analysis calls and reports. You can also add the Clarity Dashboard enhancement for real-time performance visibility.
The one-time setup fee covers account configuration, pixel installation, campaign structure, and initial strategy planning.
Initial signal typically appears within the first 2 weeks. Meaningful performance data becomes clearer after 3-4 weeks of testing and optimization.